About Us

Virtual CFO & Accounting services Australia wide.

Margins Accounting is a modern, Sydney-based accounting firm serving clients across Australia. Founded by James & Gabriela, Margins was built on a simple belief that accounting doesn't have to be intimidating, impersonal, or boring.

The idea started from a real experience. After leaving a large accounting firm, Gabriela stepped in to help run the finances of his partner's construction business. What happened next was simple but telling: having someone who actually cared about the business, who spoke plainly and made the numbers feel less scary, made a real difference. And from there, Margins Accounting took shape.

After seeing how many small business owners felt overlooked by traditional firms, the founders created Margins to do things differently: a fresh, young approach to accounting that gives business owners real clarity over their numbers and the confidence to grow, without the jargon, the stiff formality, or the feeling that your accountant doesn't really know your world.

We work closely with sole traders and small businesses, particularly in the trades and health & wellness industries providing tax returns and compliance, bookkeeping and BAS, and business advisory services. Our clients aren't just looking for someone to lodge their return; they want a trusted partner who understands their industry, speaks plainly, and actually helps them move forward.

Fully remote and Australia-wide, we're built for the way modern businesses operate  – flexible, accessible, and genuinely invested in our clients' success.

Our Core Values

At Margins & Margins, our culture is defined by five core values, captured in the acronym CLEAR: Connect, Lead, Elevate, Adapt, and Resolve. These values guide our approach to client service, team collaboration, and every decision we make ensuring clarity, trust, and lasting impact.

We foster genuine relationships and work collaboratively with honesty, respect, and open communication.

Margins & Margins Accounting values: CLEAR

Connect

We take initiative and inspire confidence to empower our clients, our communities, and ourselves.

Margins & Margins Accounting values: CLEAR

Lead

We strive for the best outcomes and highest quality in our work and challenge ourselves to keep improving.

Margins & Margins Accounting values: CLEAR

Elevate

We embrace change and drive innovative solutions to create lasting value for our clients, our teams, and our communities.

Margins & Margins Accounting values: CLEAR

Adapt

We follow through on our commitments and stay focused on what matters most.

Margins & Margins Accounting values: CLEAR

Resolve